All your station tasks, one powerful app — from returns to deliveries and everything in between.






Savings
Users
Stations
I led the design of the entire app from scratch—conducting on-site research, defining core workflows, designing the complete UX/UI system, collaborating closely with stakeholders for alignment and validation, and supporting a smooth handoff to development.
Spent time directly with branch staff to uncover pain points, observe real workflows, and validate concepts early—ensuring the tool truly fit operational realities.
Branch staff enthusiastically embraced the move away from paper-based workflows, praising OSCAR for simplifying their daily tasks and reducing errors—turning a once tedious process into a faster, clearer digital experience.
Despite tight timelines and operational complexity, the product saw fast uptake post-launch—with a 93% task completion rate and frontline engagement driving iterative improvements.
I led a multi-method research process. These foundational methods ensured OSCAR was shaped by the people who would use it every day.
🧭 In-field research
Shadowed station agents and managers on-site to observe real workflows, identify inefficiencies, and ground design decisions in authentic operational contexts.
🗣️ Stakeholder & User Interviews + Surveys
Conducted in-depth sessions with country experts, station managers, and frontline agents, supported by targeted surveys to validate findings and guide iteration.
🗺️ Service mapping
Mapped key operational workflows—vehicle return, delivery & collection, and preparation—to identify gaps, overlaps, and moments where digital intervention could simplify or automate tasks.
🌳 Opportunity mapping
Leveraged an opportunity solution tree to connect user pain points with business objectives—clarifying where to focus and guiding the prioritization of high-impact, scalable features.











