Designing simple solutions for complex problems


@nandi





@prianca


@nandi





@prianca
I generate successful strategy-based products by asking effective questions and comprehending the issue. My goal is to have a positive impact on any company or product I work with.
intro
My name is Dani Fernández
I've been a product, and web designer for a combination of 5 years.
Know me more
where I'm from
I was born and raised in Barcelona, Catalonia. My Dad worked all his life as a laborer on building sites. My Mom worked as a cleaner until my sister was born. They were practically allergic to city life. They came from a tiny village in Galicia where cows outnumber people ten to one.
Growing up they repeatedly told me to get off the computer. I'm glad I did. There's more to do than dodge tourists on La Rambla (though that's an Olympic sport in itself) Ah! And the food is definitely better than where you're from (unless you're from the north of Spain or from Italy, then it's a delicious draw)
I was born and raised in Barcelona, Catalonia. My Dad worked all his life as a laborer on building sites. My Mom worked as a cleaner until my sister was born. They were practically allergic to city life. They came from a tiny village in Galicia where cows outnumber people ten to one.
Growing up they repeatedly told me to get off the computer. I'm glad I did. There's more to do than dodge tourists on La Rambla (though that's an Olympic sport in itself) Ah! And the food is definitely better than where you're from (unless you're from the north of Spain or from Italy, then it's a delicious draw).
what i used to do
My glorious career began at the king (or maybe queen?) of greasy burgers, not the one with the creepy clown, but the other one. Turns out, explaining the finer points of patty perfection to a hangry mob wasn't quite my calling. So, I bravely transitioned to a career in... toy sales? Except, my knowledge of Disney characters extended to remembering Mufasa's name. Let's just say, Aladdin probably still thinks I was trying to sell him a knock-off magic carpet.
Let's dive together?


Let's dive together?


Let's dive together?


"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
what I do now
So, turns out my parents' "get off the computer" lectures actually paid off! I went from a greasy burger throne to a glorious pixel reign as a Product Designer.
Today I'm a Product Designer at Europcar↗, leading an internal app for managing rental car fleets. I also moonlight as a Design Interaction sensei at the Open University of Catalonia↗ , which is way cooler than explaining Star Wars ships (although, plot twist, I still have no idea what I'm doing).
Before all of that, I worked as a Product Designer at SEAT↗, as a UX/UI Designer at LaMagnética↗ and as an intern at Univeristat Pompeu Fabra↗, where my digital career started (thanks, Jesus, Edu↗, David↗)
So, turns out my parents' "get off the computer" lectures actually paid off! I went from a greasy burger throne to a glorious pixel reign as a Product Designer.
Today I'm a Product Designer at Europcar↗, leading an internal app for managing rental car fleets. I also moonlight as a Design Interaction sensei at the Open University of Catalonia↗ , which is way cooler than explaining Star Wars ships (although, plot twist, I still have no idea what I'm doing).
Before all of that, I worked as a Product Designer at SEAT↗, as a UX/UI Designer at LaMagnética↗ and as an intern at Univeristat Pompeu Fabra↗, where my digital career started (thanks, Jesus, Edu↗, David↗)
skillset
Managmet
Jira
Linear
Todoist
Design & Feedback
Figma
Miro
Framer
Lovable
ProtoPie
Development
CSS / SCSS
VueJS
ReactJS
Experience

Senior Product Designer
Veriff
2025 - Now
I've only just joined, so I might need a little time :)
Senior Product Designer
Veriff
2025 - Now
I've only just joined, so I might need a little time :)
Senior Product Designer
Veriff
2025 - Now
I've only just joined, so I might need a little time :)

Teacher & Tutor
Open University of Catalonia
2018 - Present
- Collaborated closely with clients to launch high-impact websites, leading the entire process from initial meetings to post-launch development review.
- Conducted user research to gather insights and translate them into design concepts, ensuring a user-centered approach for all projects.
Teacher & Tutor
Open University of Catalonia
2018 - Present
- Collaborated closely with clients to launch high-impact websites, leading the entire process from initial meetings to post-launch development review.
- Conducted user research to gather insights and translate them into design concepts, ensuring a user-centered approach for all projects.
Teacher & Tutor
Open University of Catalonia
2018 - Present
- Collaborated closely with clients to launch high-impact websites, leading the entire process from initial meetings to post-launch development review.
- Conducted user research to gather insights and translate them into design concepts, ensuring a user-centered approach for all projects.

Product & Service Designer
Europcar Mobility Group
2021-2025
- Led UX/UI design of a multi-module internal operations platform, starting with the Car Return module (live in 939 stations across 6 countries); Delivery & Collection and Vehicle preparation modules to support full rental lifecycle workflows
Product & Service Designer
Europcar Mobility Group
2021-2025
- Led UX/UI design of a multi-module internal operations platform, starting with the Car Return module (live in 939 stations across 6 countries); Delivery & Collection and Vehicle preparation modules to support full rental lifecycle workflows
Product & Service Designer
Europcar Mobility Group
2021-2025
- Led UX/UI design of a multi-module internal operations platform, starting with the Car Return module (live in 939 stations across 6 countries); Delivery & Collection and Vehicle preparation modules to support full rental lifecycle workflows


Product Designer
SEAT
2019-2020
- Conceptualized user research, translating insights into user flows, wireframes, and interactive prototypes for innovative automotive and digital products.
- Collaborated closely with the Design System team, contributing to the development and maintenance of consistent, scalable design systems across the product suite.
Product Designer
SEAT
2019-2020
- Conceptualized user research, translating insights into user flows, wireframes, and interactive prototypes for innovative automotive and digital products.
- Collaborated closely with the Design System team, contributing to the development and maintenance of consistent, scalable design systems across the product suite.
Product Designer
SEAT
2019-2020
- Conceptualized user research, translating insights into user flows, wireframes, and interactive prototypes for innovative automotive and digital products.
- Collaborated closely with the Design System team, contributing to the development and maintenance of consistent, scalable design systems across the product suite.
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager
"His experience to on-field research makes him invaluable when it comes to translating complex business requirements into intuitive products."

Gianfranco Sebastiani
Lead Product Designer
"User-centered, technically fluent, curious, and collaborative, he drives smarter outcomes and continually elevates product experiences."

Medhi Philippe
Product Design Manager